Six Feet Under - Pub & Grill
Company Branding
Six Feet Under is a renowned pub and fish grill nestled in the vibrant entertainment district of Atlanta. Over the span of 10 weeks, I undertook a comprehensive rebranding of the restaurant, beginning with thorough research into the company's history, its surrounding area, and the local culture to inform my creative direction. Immersing myself in the restaurant's identity, I sought to blend its established character with a fresh and modern approach.
From here I set out on the design system. Working closely to what the company already had, I created a new logo that gives a more modern approach to the pub and grill.
The design process began with crafting a new logo that stayed true to the pub’s roots while introducing a contemporary twist. I carefully developed a cohesive design system that maintained the essence of Six Feet Under while making it more visually appealing to both longtime patrons and new visitors. Beyond the logo, I created an array of branding elements, including updated stationery and marketing materials, all designed to enhance the restaurant's overall brand identity.
Toward the end of the project, I expanded the rebranding effort to include designing clothing merchandise for fans of the pub. My creative approach was inspired by my personal experiences at various pubs and grills, focusing on the elements that make these spaces memorable. In particular, I noticed that many of my favorite establishments featured their own custom wines and ales, which added a unique and authentic touch to their identity. Drawing from this inspiration, I proposed introducing branded wines and ales to Six Feet Under, adding a distinct and personal element that further set the restaurant apart. This final touch completed the rebrand, offering a more modern and holistic brand experience while honoring the pub's original character
