E-Sports Logo:
Tacoma Public Schools
With the meteoric rise of esports over the past few years, competitive gaming has transitioned from niche hobby to mainstream phenomenon. Schools across the nation have embraced this trend by creating dedicated esports teams, fostering teamwork, strategy, and digital literacy among students. Recognizing this opportunity, Tacoma Public Schools approached me to design a suite of unique logos and branding for their newly established esports teams.
The project spanned approximately eight weeks and involved creating six unique logos for each of the district’s 14 schools, resulting in a total of 84 logos. I began the process with multiple planning and concept stages, carefully researching each school’s identity, history, and culture to ensure that the designs resonated with students and aligned with their school pride.
Starting with hand-drawn sketches in my notebook, I initially developed 60 logo concepts. When I first approached the client, I presented these ideas and collaboratively narrowed them down to three logo options per school, each featuring two different colorways that complemented the school's official colors. This iterative process ensured that the final designs captured both the individuality of each team and the cohesive identity of the esports department as a whole.
The end result was a comprehensive branding suite that celebrated the uniqueness of each school while uniting them under the district’s esports umbrella. This project was a rewarding opportunity to contribute to the growing esports movement in education, blending traditional school pride with the cutting-edge world of competitive gaming.
Below is the finished presentation for Tacoma Public Schools.
